Menu

Cloud CRM

The headache of managing customer and prospect data that comes from digital and non-digital sources is a tough ask without a CRM (Customer Relationship Management) solution; so too is organising that data into a flexible, intuitive format without a solution designed to handle all those bits and pieces of ongoing customer information.

Today cloud based CRM solutions offer the same (and typically more) depth and breadth of functionality than more traditional on premise solutions at a fraction of the cost.

The advent of cloud technology means small businesses are free to make new investments in CRM systems which might not have been possible before due to cost – no need to be once bitten twice shy!

And if you still need convincing – here are some benefits from investing in cloud CRM over on premise systems:

  • 1. Pay monthly subscription fee vs one off fixed licence fee – licence can be turned off if it’s not delivering
  • 2. No new hardware required to deploy the solution
  • 3. All back-up, security etc. is undertaken by the supplier
  • 4. Quite often there is no need for an IT manager to manage the solution
  • 5. Upgrades are more seamless

These benefits mean businesses can concentrate on what they do best – growing.

What’s more – cloud CRM is typically quicker and more agile to implement.

The add-ons are fantastic too, like mobile applications that enable access to the system 24/7. Imagine your sales people on the road having up-to-date information on a client before attending a meeting? That means more time to focus on the client relationship.

Rebecca Wetteman, Vice President of Nucleus Research says “Mobile access to CRM has increased productivity by 14.6 per cent on average, making mobile access a must have for new deployments”.

Based on a survey of 223 CRM decisions-makers Nucleus Research found the return on investment (ROI) of Cloud CRM was 1.7 times the ROI of traditional on-premise deployments.

So businesses can make changes over time as their processes change – that is the real benefit of cloud based CRM.