Digital content marketing is now the bedrock of smart marketing practice for any size of business including SMEs. But who invented it and what was it like to be ahead of that curve?

This month my guest is a real hero of mine, one of the original content marketers, the world renowned marketing and business author David Meerman Scott. When David started out, a lot of this stuff didn’t exist and he had to invent it. We sit down together to discuss the destructive algorithm which is tearing social media apart, how to carry out “newsjacking” for effective real time marketing and the merits of storytelling versus  counting leads.

We also discuss his latest book on how to create a fanocracy. Plus we get into the details of how to make the most of Linkedin – the one good social media platform left to business! You don’t have to be a marketer to get loads out of this episode, which is both a fascinating listen and a practical guide for anyone wanting to communicate their message in business today.

If you want to know more about David then you can get his latest book Fanocracy here.

“The relationship we build with our customers is more important than the products and services we sell them.”