“The smartest enterprises are going digital now, while their bigger rivals are paralyzed by digital fear.”
You will know by now that Digital is the Future because everyone is saying so.
But what does it mean?
Digital is literally the 0s and 1s of computer code – but it has come to represent a modern computerised world in which all things are connected. The digital world ranges from fully automated factories which order their own parts to companies which operate seamlessly across the globe – it also refers to the digital connectivity we have via smart phones and tablets.
Today’s customers are digital whether they know it or not. They are used to a world where everything connects – ordering things on the internet, on the move, by smart phone and then tracking those orders as they make their way to our door.
So expectations are high. But the good news is that this is matched by big opportunities for businesses who can give customers what they want.
This is why transforming your business for the digital age is a good idea.
The latest research on business opinion is interesting, because while 80% of bosses studied by the Economist Intelligence Unit believe hyper connectivity is a good idea (the interconnections between people, organizations, and objects) – most are not actually preparing to do anything about it.
This shows there is something holding people back and that is most likely fear. People don’t like change and that is increased when it comes to technology.
Over the past few decades many big companies invested heavily in on premise computer technology with disappointing results.
That’s why the smartest of the small and medium sized enterprises (SME) are going digital now, while their bigger rivals are paralyzed by digital fear.
Basing software in the cloud has caused prices to tumble and enabled companies of all sizes to benefit.
It is fairly straight forward to find a tech provider who will set you up with a system which can look after your business from one end to the other in a rational and connected way.
Whether you want to connect directly with customers and suppliers, get better and faster information to your employees, or analyse large volumes of complex data, a digital system will simplify your processes, save you money and create more time for you to think about the future.