It has been announced today that Sapphire Systems, a leading digital operating platform provider, has acquired InCloud Solutions – the brand and the team – in a mutually beneficial partnership that is excellent news for the growing cloud market.

You will know that our company is a leading specialist in the mid-market cloud ERP solution SAP Business ByDesign which has gone from start-up to joining forces with established player Sapphire, in under 10 years. A great achievement of which we are all extremely proud.

The deal will allow leading technology provider Sapphire to strengthen capabilities and consolidate its position as a market leading SAP partner. As part of Sapphire’s strategy to accelerate growth both organically and through acquisitions, the purchase will expand the company’s Business ByDesign expertise and help consolidate its position as a market leading SAP partner.

InCloud Solutions Managing Director Bob Atkinson said,

“We are delighted to become part of the Sapphire team; we slot perfectly into their culture, strategy and vision as we strive to help our clients accelerate their shift away from current processes towards a digitally operated and cohesive future.”

As a successful and well-respected SAP Business ByDesign partner, we are honoured to continue our relationship of trust and respect with SAP – something which has always been of benefit to both ourselves and our customers.

Sapphire will accelerate InCloud’s growth through its scale and reach, complimented with an expanded portfolio enabling a deeper engagement with customers as we help them on their digital transformation journey.

We hope customers will feel happy to reach out to us,as always and ask any questions as they arise. And of course we will be meeting virtually for our regular customer get together and chat with Rainer Zinow on 19th March.


InCloud Solutions Contact: Lucy Thorpe

T + 44 (0)7587 052623

E: [email protected]


Sapphire Contact: Richard Hudson

T: +44 (0)330 128 1000

E: [email protected]


About InCloud Solutions

InCloud Solutions was founded 9 years ago by former SAP executives Caroline Atkinson and Liz Matraves. During this time, they built the business from scratch into the largest specialist SAP Business ByDesign practice in the UK and the centre of excellence for the solution. InCloud Solutions is based in Hare Hatch outside Reading in Berkshire. For more information, visit

About Sapphire

Sapphire Systems is a leading enterprise software applications and digital operating technology provider enabling organizations to transform and run with intelligence, speed, agility and operational excellence. We empower our employees to work alongside our 1,000 customers worldwide to develop advanced technology innovation and cloud services and turn their operations into significant business advantage. Headquartered in London, England, with sales, services and development locations throughout the UK, USA, Latin America and Asia, Sapphire delivers industry leading customer satisfaction, 24-hour support and expertise to accelerate our customer’s digital futures with confidence. For more information, visit